Japan keeps loosing the World Cup, over and over. After Isagi Yoichi, a forward for a high school team, gets eliminated in the last game in the qualifier for nationals, gets invited to a program called \"Blue Lock\" Their coach will be Ego Jinpachi, who intends to \"destroy Japanese loser football\" by introducing a radical new training regimen: isolate 300 young forwards in a prison-like institution called \"Blue Lock\" and put them through rigorous training aimed at creating \"the world\'s greatest egotist striker.\"